East Ajiao is selected for the first batch of China OTC brand cluster
On October 19th, 2021 Health China – The First China OTC Conference and Traditional Chinese Medicine Promotion Conference, at the opening, opening ceremony of Guangzhou Changlong Hotel, China OTC 上海女生自荐千花 brand cluster announced its establishment, red central enterprise Huar Rundong Ajiajiao, 18 enterprises into the head A batch of China OTC brand cluster companies, and there are well-known companies in Yunnan Baiyao and other industries. It is reported that China’s OTC brand cluster is entrusted by China’s Brand Construction Promotion Association, China’s Chinese Medicine Association, China Chemical Industry Association and China Medical Quality Management Association jointly established to implement national brand development strategy and cultivate China’s excellent OTC cluster brand, enhance international competitiveness and influence, and promote China’s OTC brand to the world. At the establishment ceremony of China’s OTC brand cluster, Liu Ping, chairman of China Brand Construction, said that as an important pillar industry in the 上海藏凤阁论坛 Chinese pharmaceutical industry, China’s OTC industry needs to strengthen brand awareness, build world-class industrial clusters, this is our common goal, It is also the mission and responsibility of this OTC Conference. According to the data, China OTC sales amount increased from 2016 to RMB 234.2 billion in 2020, accounting for 16% in the overall sales amount of drugs.
The domestic brand ranked 20 companies have China Run Sanjiu, Guangyao Group, Dong’e Ejiao, Yangzijiang Pharmaceutical, East China Medicine, Taiji Group, Yunnan Baiyao and Beijing Tongren Tang and other China’s local enterprises, also Glasher Ke, Bayer Group and Johnson & Johnson Group and other multinational companies. OTC drug local corporate brand has continued to improve, and well-known multinational pharmaceutical companies are also continuing to deep into the Chinese market.
Enterprises entering the Chinese OTC brand cluster, to a certain extent, highlight the continued cultivation of the East Ajiao for many years to obtain industry recognition. At the same time, from the past achievements, Dong’a Elashes can also be said to be more than. September 2021, Dong’a Ejiao’s "Health Industry Drug Brand Value List" champion; in July, the first batch of central enterprises patriotic education base; June, Dong’e Ejiao Factory (Old Site) was identified as the third batch of countries Industrial Heritage; May, Dong’ Ejiao 上海松江微信品茶90分钟 ranks among China Brand Building Promotion Association released 2021 China brand value evaluation of the top 4 of China’s old-fashion group, and Dong’e Ejiao was selected for the second Shandong business card brand influence TOP list, won "Shandong business card" title. The person in charge of Dong’e Ejiao said, "Next, Dong’ Ejia will take the Chinese OTC brand cluster as an opportunity. While building product quality, continue to deep-cultivated brand construction, let this Chinese old name sustain brand influence Editor in charge: Feng Ming.